Business

Environmental Considerations for Inflatable Advertising Products

Custom inflatables have become a go-to solution for eye-catching advertisements in recent years. These marketing marvels are impossible to miss, from giant balloons shaped like products to inflatable mascots dancing in front of stores. But as businesses increasingly turn to personalised inflatables to boost their visibility, it’s essential to consider the environmental impact of these promotional giants. The allure of personalised inflatables lies in their versatility and cost-effectiveness. They can be designed in any shape or size to fit a brand’s unique identity. Moreover, they are reusable, which seems like a win for sustainability. However, the materials and production processes involved can raise significant environmental concerns. Continue Reading